Friday, 5 February 2010

Commission VS Interaction, What's the difference?

Whilst Commission and Interaction both seem fairly similar at first glance, there are certain key differences. They are similar in the fact, both are working in conjunction with a separate organisation to ourselves to produce a final product to promote the organisation. How ever whilst commission is all about working FOR a client, making what THEY want, Interaction is about working WITH a PARTNER to create something better than either of us could have done alone.

For Commission, my client was cambridge based indie electro band, Betty. On the verge of a record deal, they were after a video to be released in conjunction with there first single. i was given a song and told they wanted the video to reflect the lyrics.

For Interaction i chose to work with The Junction (Simon Bates in particular) Simon agreed to work with us and suggested a Promo video for the fiver event, this was agreed and we had on going discussions about what to put in it and continued to bounce ideas back and fourth untill the video was complete. 

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